Of course, if you ask Horan how long a business plan, campaign plan, or divisional plan should be, he will give the same answer: one page.
For 20 years Horan has spread the gospel of the one-page plan. “It causes very busy people to stop and think,” says Horan, president of the The One Page Business Plan Company in Berkeley, California. “As they start to write, it confirms both their clarity and their confusion.”
Horan’s best-selling book, The One Page Business Plan, has sparked a revolution in how corporate America, non-profit organizations, and even independent professionals approach planning.
Two decades ago Horan, a former Fortune 500 executive, was a member of an entrepreneur peer group in the San Francisco Bay Area. He presented an idea to the group for an approach to simplify planning for small business. They told him he was on to something to help any business.
“The group advised me to speak about it, but I told them I was not a speaker,” recalled Horan. Fifa 12 download for pc. “The group said, ‘Get over it, you really got something here.’”
After about 17 speeches he reported back to the group the audiences loved the concepts and asked for a book. When the group told him he needed to write a book, Horan responded that he was not a writer and received grades of Cs and Ds in English.
“Get over it,” said the group. Horan said it took three years to write the book. Corporate America discovered the book and wanted software, something he did not know how to do or had the capital to invest in.
Their advice once again was to “get over it,” and so he did. Today he has 550 trained and licensed consultants using his books and software to help organizations simplify planning on all levels.
Jim Horan of The One Page Business Plan Company
The key to Horan’s approach is to ask yourself a series of thought-provoking questions around the subjects of vision, mission, objectives, strategies and plans. What are you building? Why does the business exist? What results will you measure? How will you build it? What is the work that needs to be done?
![Books Books](https://i.pinimg.com/736x/3f/34/b4/3f34b4cafae18251ce984493434da752--marketing-books-business-marketing.jpg)
Simple, but profound. Horan often shares the words of the master architect, I. M. Pei: “You must simplify. You must make the complex simple, then you must make it work.”
Horan continues to win converts. Recently a $1 billion private equity firm contacted Horan about using his one-page plans as a portfolio management system. This could be a whole new market for Horan’s company.
His advice to other consultants is to capture their wisdom in book form and share it with the world. Being the author of a Top 50
“Your book is your ticket to what is next,” advises Horan. “A book can open doors and allow you to do things you could never imagine.”
'>How many pages should a great marketing plan be? If you ask Jim Horan, the answer is one.
Of course, if you ask Horan how long a business plan, campaign plan, or divisional plan should be, he will give the same answer: one page.
For 20 years Horan has spread the gospel of the one-page plan. “It causes very busy people to stop and think,” says Horan, president of the The One Page Business Plan Company in Berkeley, California. “As they start to write, it confirms both their clarity and their confusion.”
Horan’s best-selling book, The One Page Business Plan, has sparked a revolution in how corporate America, non-profit organizations, and even independent professionals approach planning.
Two decades ago Horan, a former Fortune 500 executive, was a member of an entrepreneur peer group in the San Francisco Bay Area. He presented an idea to the group for an approach to simplify planning for small business. They told him he was on to something to help any business.
“The group advised me to speak about it, but I told them I was not a speaker,” recalled Horan. “The group said, ‘Get over it, you really got something here.’”
After about 17 speeches he reported back to the group the audiences loved the concepts and asked for a book. When the group told him he needed to write a book, Horan responded that he was not a writer and received grades of Cs and Ds in English.
“Get over it,” said the group. Horan said it took three years to write the book. Corporate America discovered the book and wanted software, something he did not know how to do or had the capital to invest in.
Their advice once again was to “get over it,” and so he did. Today he has 550 trained and licensed consultants using his books and software to help organizations simplify planning on all levels.
The key to Horan’s approach is to ask yourself a series of thought-provoking questions around the subjects of vision, mission, objectives, strategies and plans. What are you building? Why does the business exist? What results will you measure? How will you build it? What is the work that needs to be done?
Visually, however, that's about all the improvement you get. Might and magic 7.
Simple, but profound. Horan often shares the words of the master architect, I. M. Pei: “You must simplify. You must make the complex simple, then you must make it work.”
Horan continues to win converts. Recently a $1 billion private equity firm contacted Horan about using his one-page plans as a portfolio management system. This could be a whole new market for Horan’s company.
His advice to other consultants is to capture their wisdom in book form and share it with the world. Being the author of a Top 50
“Your book is your ticket to what is next,” advises Horan. “A book can open doors and allow you to do things you could never imagine.”
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For more information, readour terms of service.What is the best Marketing book you've ever read that still applies today?
Looking for some new Marketing books to read, anything guerrilla marketing, advertising, promotional, digital marketing, something that still applies today that will be an asset to read!
Some titles that I think have been wonderful thus far:
Purple Cow - Seth Godin
How Brands Grow - Byron Sharp
Guerrilla Marketing - Jay Conrad Levinson
Comment Additions:
Getting to Yes - Bruce Patton, Roger Fisher and William Ury
Growth Hacker's Guide to the Galaxy - Jeff Goldenberg and Mark Hayes
Influence - Robert Cialdini
Tennis games for windows 10. Getting Everything You Can Out of All You've Got - Jay Abraham
Tested Advertising Methods - John Caples
Ogilvy on Advertising - David Ogilvy
How to Change Minds: The Art of Influence without Manipulation - Rob Jolles
Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy - Ryan Levesque
Positioning: The Battle for Your Mind- Al Rise
Repositioning: Marketing in an Era of Competition, Change and Crisis - Jack Trout
Integrated Marketing Communications: Putting It Together & Making It Work - Don Shultz
Scaling Up: How a Few Companies Make It..and Why the Rest Don't - Verne Harnish
Contagious - Jonah Berger
How to Win Friends and Influence People - Dale Camegle
Jolt – Unconventional marketing that works
Data Driven Marketing - Mark Jefferey
The 21 Immutable Laws of Marketing - Al Reis and Jack Trout
Crossing the Chasm - Geoffrey Moore.